Tourism Fiji unveils campaign to promote the destination through tribute film
Wilson, the vollyball - Representative Image
“The tribute film demonstrates how Fiji embraces travellers and showcases the versatile experiences on offer,” said Tourism Fiji CEO Brent Hill.
Tourism Fiji unveils a campaign to promote Fiji through a tribute film for Hollywood’s characters, Wilson, the volleyball. The film is executed by Special PR, directed by independent creative James Anderson, and shot by production house Radlab.
Tourism Fiji CEO Brent Hill notes, “Wilson’s Happily Ever After allowed us to showcase the intimate, everyday stories of Fiji. Grounded in heart, beauty, happiness and humanity, the tribute film demonstrates how Fiji embraces travellers and showcases the versatile experiences on offer.”
“At the same time, it serves as a reminder that Fiji is home to a growing local film industry, with unmatched natural backdrops, a depth of local talent and crew.”
Special PR’s Managing Director Kelly Grindle says, “We wanted to create a tribute that not only showcased the spirit of Fiji but also tugs on the heart strings. It feels like we’re giving fans of the classic film the closure they’ve longed for.”
Fiji’s screen sector is now a significant contributor to the local economy, employing over 1,200 Fijians and partnering with nearly 300 local businesses. In the 2023–2024 financial year alone, international productions injected nearly USD100 million FJD into the Fijian economy.
