TOURISM TORONTO CONDUCTS MAIDEN ROADSHOWS IN INDIA
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With the aim to introduce Toronto as a preferred MICE destination, Tourism Toronto recently organised road shows in Bengaluru and Kolkata. The objective of this programme was to educate travel agents within these cities on various features offered by the destination as well as aid them in planning itineraries and handling MICE queries.
The roadshows witnessed participation from over 80 potential agents from the key target markets, and consisted of a product briefing and a FAQ round with the travel agents. Tourism Toronto provided information on various attractions including the newly introduced Edge Walk on the CN Towers, various Indian restaurants, venues for seminars and meetings, shopping centers, premium lodging options and heritage locations that feature in the city.
These seminars served as a promotional platform to engage with travel trade and create awareness about Toronto and its significance as a MICE location. The event ended with a networking lunch and a positive feedback from the attendees.