Trafalgar aims at 20% growth in India for 2014
Representative image
Trafalgar is targeting a 20 per cent growth in its India business next year on the back of increased initiatives. "We are looking at a 20 per cent growth from India in 2014. It is a very conservative estimate," said Nicholas Lim, Regional Director, Trafalgar Asia.
He further informed that the company has witnessed a robust growth of 88 per cent so far in 2013, compared to 2012. “We are taking initiatives such as vigorous marketing, partnership with travel agents, digital outreach and social media to target Indian travellers," Lim said. Though at present the share of Indian travellers is between 1.5-2 per cent globally for the company, we are hopeful of a good growth.
Lim added that the main driver of growth for business from India will be the growing affluence of Indian society. The growth potential from Asia is huge, he added.