Trafalgar sales grow over 45% from Asia
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Guided holiday operator, Trafalgar has seen exponential growth with an over 20 per cent worldwide sales increase for its 2013 Europe and Britain holidays following the success of its 2012 “Insider” re-branding, featuring more experiential product with unique Insider Experiences. As a result, the company announced that 80 per cent of its 2013 Europe and Britain itinerary series are now definite with over 3,100 departures for 2013.
Leading 2013 European sales are Italy and Britain vacations. “We have listened to and created the product the today’s travellers want - a more authentic, local travel experience - and we’ve delivered, one can see it in our booking numbers. Our travel agent partners have been successfully using our exclusive Insider Experiences combined with our market-leading Early Payment Discounts to close more high commission guided vacations sales,” said Trafalgar Asia’s Regional Director, Nicholas Lim.
In doing so, Trafalgar is transforming the perceptions of the tour category and successfully attracting new clientele as well as increasing repeat travellers. Currently, India contributes about five per cent revenue to the total revenue generated by other Asian markets like China, Malaysia, the Philippines, and Singapore. Given the resilient economy and strong fundamentals of the Indian market, Trafalgar projects India to give a 25 per cent annual growth and eventually emerge as number one market for Asia within a few years