TRSDC partners with Think Strawberries
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The Red Sea Development Company joined hands with Think Strawberries, as its in-market representative, to represent Saudi luxury giga projects within India. The Red Sea Development Company (TRSDC) is developing two tourist destinations on the west coast of Saudi Arabia: The Red Sea and AMAALA.
Phase one of The Red Sea is on track to debut next year and will offer a stellar lineup of 16 resorts including the likes of The Ritz Carlton Reserve, Raffles Hotels & Resorts, Six Senses, St. Regis, and Grand Hyatt among others. By 2030, the destination is expected to comprise 50 resorts with an inventory of over 8000 hotel rooms across 22 islands and 6 inland sites. The Red Sea will also feature an exclusive international airport, an 18-hole championship golf course, indulgent entertainment, and leisure facilities.
The first phase of AMAALA is set for completion by end of 2024 and will consist of 8 hotels and upwards of 1,300 hotel keys. When complete, it is said to offer approximately 3,000 hotel rooms across 25 hotels as well as high-end retail establishments, fine dining, wellness, and recreational facilities.
Ms. Loredana Pettinati, Senior Travel Trade Director, TRSDC and AMAALA, stated, “As The Red Sea is gearing up to welcome its first guests in 2023, TRSDC is pleased to partner with India’s specialist destination consulting and representation company as part of our go-to market plan. We unswervingly entrust Think Strawberries for its expertise in curating and implementing a cross-channel sales, marketing and PR strategy and are confident our destinations are sure to be rightly positioned and developed within the market.”
Ms. Munnmunn Marwah, COO, Think Strawberries, said, “India is witnessing a paradigm shift in the luxury travel market and is on its path to securing a considerable share in the global luxury space. The Red Sea and AMAALA are unique destinations setting new standards in this segment and we couldn’t be more excited to introduce the brands and strengthen its equity in the India market. We are working closely with TRSDC for the upcoming launch of the destinations and are fully geared to create an impactful reception”.