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UNWTO Invites Applications for Best tourism Villages 2022

The Best Tourism Villages by UNWTO initiative will return for a second year as it establishes itself as the world’s leading network focused on tourism for rural development.

Launched in 2021, Best Tourism Villages by UNWTO promotes and enhances the role of tourism in safeguarding rural villages, along with their landscapes, natural and cultural diversity, knowledge systems, and local values and activities, including gastronomy.

At the same time, the initiative also promotes transformative approaches to the development of tourism in rural destinations that contribute to the Sustainable Development Goals (SDGs).

Following on from the success of pilot project in 2021, UNWTO has announced the return of Best Tourism Villages for 2022. In 2021 over 40 villages from more than 30 countries across the five world regions (from over 170 applications) were recognized as Best Tourism Villages and a further 20 villages were selected to participate in the Upgrade Programme.

Now, UNWTO Members States are invited once again to present candidacies through their National Tourism Administrations (NTAs). Applications will be open until 28 June 2022 and the chosen villages will be announced at the end of the year.

Applications will be evaluated by an external independent Advisory Board consisting of experts in the different fields based on the nine evaluation areas covering natural and cultural resources as well as initiatives in the three pillars of sustainability – economic, social and environmental.

Announcing the launch of the second edition on the occasion of its 48th Commission meeting for the Middle East in Cairo, UNWTO Secretary-General Zurab Pololikashvili said: “Tourism brings immense opportunities to communities around the world to build new businesses, promote and protect their culture. I look forward to seeing examples of villages working to realize tourism’s unique potential to foster sustainability and create opportunities for all.”


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