VISIT FLORIDA DEVELOPS APPS FOR INTERNATIONAL TRAVELLERS
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To connect with the passions of a rapidly growing global fan base, Visit Florida has introduced free Official Florida Guide apps for tablets. The overarching themes for the travel guides are beaches, theme parks and shopping, which represent the most popular desires of Florida’s international visitors. The content also caters specifically to each audience, with videos, photography and stories translated and curated according to their special interests.
There are seven apps in all. “These international apps reflect our commitment to telling Florida’s great story. We want to be as sophisticated in our storytelling internationally as we are domestically,” said Will Seccombe, President and CEO, Visit Florida.
The English, Spanish, German and Portuguese apps are downloadable now from the Apple App Store for iPads. Availability for Androids via Google Play is coming soon. The apps are usable offline. The visually rich travel guides will feature professionally reported travel journalism with images and videos; an interactive map showing key destinations and additional opportunities within reach; and links to vital U.S. transportation information.
“These apps will give Florida's visitors a digital concierge to help them access all that Florida has to offer – in their own language, without roaming charges,” said Susannah Costello, Vice President of Global Brand, Visit Florida.