VITS Hotels unveils its new brand positioning
VITS LONAVALA
The updated brand architecture introduces a sharper definition of the VITS offering: a smart-stay hotel experience built around Smart service which people expect, modern comforts, and easy convenience for bookings, repeat guests and smart F&B choices.
The VITSKAMATS Group has announced a refreshed brand positioning for VITS Hotels, introducing a sharper identity built around the idea of Smart Stays for Smart Travellers. This repositioning showcases VITS’ focus on the Smart Generation of Smart phones, Smart Watches and Smart Stays designed for today’s Smart guests.
The new positioning enhances to what VITS has been delivering for years: quick check-ins, excellent service, comfortable rooms alongside locations that keep travellers close to business hubs, airports as well as city centres. The brand promise emphasises an experience where travel feels comfortable and smooth and where every hotel is designed for guests who value time, convenience and peace of mind while travelling.
This refreshed identity also marks the rollout of a unified communication framework across digital, social, and on-ground platforms, following a structured brand remarketing and lead-generation strategy highlighted in the campaign plan. From strengthened influencer collaborations to performance-led booking campaigns, the brand is moving into a phase of sharper recall and stronger direct bookings.
Speaking on the repositioning, Dr. Vikram Kamat, Chairman of the VITSKAMATS Group, shared, “The traveller has changed. There was a time when people would come to front desk to book a room but today, they can scan several hotels online and decide. Guests today want They want clarity, speed, comfort, and less hassles in the middle of packed schedules. This repositioning captures exactly that. For years, our guests have appreciated the dependability of VITS, the smart check ins, the smart choice of full hot Indian food buffets, the smart locations at ideal locations within cities.”
The repositioning also integrates the new brand signature: “That’s Being Smart”, an emblem that captures the brand’s confident, refined, and contemporary tone of voice. VITS Hotels will deploy this identity across all properties, including key destinations such as Silvassa, Devka Beach, Bengaluru, Jamnagar, Lonavala, Pune Kharadi and Bharuch, among others.
