Wego and Korea Tourism Organisation launch campaign to spark MENA Wanderlust for Korea
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With this partnership, Wego and the Korea Tourism Organisation are paving the way for a new era of discovery, combining deep destination knowledge with advanced travel tech to inspire, inform, and empower MENA travellers.
Wego has partnered with the Korea Tourism Organisation (KTO) to ignite a new wave of travel interest among MENA explorers.
This collaboration unveils a fresh campaign that invites travellers from the region to discover Korea beyond the usual delving into its cutting-edge cities, serene islands, and centuries-old traditions that coexist in perfect harmony. As MENA travellers seek destinations that balance experience, authenticity, and accessibility, Korea is emerging as a top contender with something remarkable for everyone.
Mamoun Hmidan, Chief Business Officer at Wego, said: "Korea has become one of the most exciting destinations for MENA travellers, combining rich heritage with forward-thinking experiences. Our partnership with the Korea Tourism Organisation allows us to connect curious travellers to this dynamic country through targeted storytelling, compelling digital experiences, and intuitive trip planning tools. We're excited to bridge the gap between aspiration and action helping more people from our region make Korea their next big adventure."
Jiman Jung, Regional Director at the Korea Tourism Organisation, said: "We are delighted to partner with Wego, the leading travel platform in the MENA region, to bring the unique charm of Korea to a wider audience. This transformative partnership will make it easier than ever for MENA travellers to discover Korea's captivating blend of K- content, ranging from K-Beauty to K-Drama. Korea offers distinct beauty across all four seasons, from the spring blossoms to the snowy landscapes of winter. We are confident that our diverse offerings will inspire travellers to return time and again, and we look forward to welcoming many travellers from the Middle East and North Africa."
