Wyndham Acquires European Hotel Brand Vienna House
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Wyndham Hotels & Resorts announced its acquisition of the Vienna House brand for $44 million adding an upscale and midscale portfolio of approximately 40 hotels and more than 6,000 rooms.
Wyndham acquires the Vienna House brand from Berlin-based HR Group, a leading European hotel operator and long-standing franchised partner of Wyndham, which will continue to own or lease and operate existing Vienna House hotels under long-term franchise agreements with Wyndham.
“Europe continues to present accelerating growth for the travel sector with strong demand steadily bouncing back across leisure and business,” said Geoff Ballotti, Wyndham Hotels & Resorts President and Chief Executive Officer. “Vienna House's guest-centric culture, strong brand recognition and ambitious brand development plans align with our distribution goals, making it a perfect match to continue our international growth and reinforces our position and commitment to the region.”
“Over the past 30 years, the Vienna House brand has built a highly-recognised name for travellers in many European countries,” said Dimitris Manikis, Wyndham Hotels & Resorts President for Europe, Middle East, Eurasia and Africa (EMEA). “The acquisition of the Vienna House brand and our expanded collaboration with our trusted partner, HR Group, mark a key step in expanding our market presence even further, adding immediate scale and capability and supporting our ambitions for growth in important destinations across EMEA.”
Vienna House is a renowned hospitality brand across Europe catering to a wide demographic of business and leisure travellers, with a portfolio of high-quality hotels, including both Vienna House and Vienna House Easy hotels, located in many sought-after destinations across Europe, including Berlin, Munich, Prague, Krakow, Bucharest and more.
“We found an excellent like-minded partner in Wyndham Hotels & Resorts, sharing the same passion to bring high-quality accommodations where travellers want to be,” commented Ruslan Husry, sole shareholder and Chief Executive Officer of HR Group. “The Vienna House brand has built a fantastic reputation in many European destinations, and our expanded and close-knit collaboration with Wyndham will provide the strength, scale and expertise needed to grow the brand faster and ensure more guests experience what Vienna House has to offer, while also tapping into the renowned benefits of Wyndham Rewards.”