ZAMBIA BULLISH ON INDIAN MARKET
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Having recently participated at SATTE in Delhi, Zambia Tourism Board (ZTB) is all set to tap the growing Indian market actively in 2014. Implementing a stronger marketing campaign in India will be the main focus for ZTB this year which will involve conducting road shows, organising workshops and familiarization trips for the Indian travel trade and media.
Mato Shimabale, Director Marketing, Zambia Tourism Board said, “India is a very important market with great potential as it is among the top ten in terms of arrivals. We have seen Indian arrivals of around 20,000 in the last two years and are looking at doubling the numbers in the next few years. We will work closely with our India representative Blue Square Consultants to improve the leisure arrivals with increased destination awareness in the Indian market. We feel Indians are looking at exploring new and exciting destinations and Zambia in Africa is a product they will love. Zambia also houses a huge Indian community thus making it easier to tap the Indian market.”