ZO ROOMS LAUNCHES ZO PRIME
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ZO Rooms launches ZO Prime, its premium offering in the category of 3 star hotels. ZO Prime is an aggregated offering of 3 star hotels across India, which provides customers with all the amenities and luxuries as per 3 star standards. Currently launching with 500 ZO Prime rooms across metros, ZO Rooms is expected to increase this category to 10,000 ZO Prime rooms within next 12 months across the country.
ZO Prime rooms which start at INR 2000 offer a host of services to its customers including complimentary Wi-Fi, breakfast on the house, early check-in, international calling, 8 inch mattresses, 32 inch LCD TV, spacious air-conditioned rooms, bathtubs, doctor on call, wake-up calls, airport transfers, foreign exchange and many more.
With ZO Prime as the first, ZO Rooms is foraying into multiple categories - ZO Apartment, ZO Homes and ZO Star, to be launched in the next 3-6 months. With the vision of becoming a ‘one stop destination’ for all travelers, ZO Rooms is looking at creating a presence of 7,500 hotels and 60,000 rooms across the country by 2016.
On the launch, Dharamveer Singh Chouhan, CEO and Co-founder, ZO Rooms said, “We want to cater to the entire ecosystem and become relevant to all kinds of travelers. We already have a loyal customer base of more than 2,00,000 people who now only prefer to stay with us wherever they travel. To give our customers a complete range of stay options, we are coming up with these new categories. We are very excited to launch ZO Prime and feel rewarded at the same time with the overwhelming response of customers. We have kept the pricing of these models such that more and more customers find value in our products and services. It is indeed a step forward to our exciting journey ahead.”