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Kenya unveils dedicated social media platforms for the Indian market

Kenya unveils dedicated social media platforms for the Indian market

India continues to be a high-potential, long-term growth market for Kenya. In 2025, travel from India demonstrated stable performance with higher-quality conversions, reflecting a shift towards longer stays, private safaris, customised journeys, and multi-experience itineraries. This evolution from volume-led travel to value-driven demand has underscored the importance of closer market engagement.