Global Hotel Alliance join hands with Tokyu Hotels & Resorts
Takashi Takei, President and Representative Director of THR and Chris Hartley, CEO of GHA
This agreement paves the way for more than 40 hotels operated by THR in Japan to benefit from GHA DISCOVERY and its more than 34 million members globally.
Global Hotel Alliance (GHA) has signed an agreement with Tokyu Hotels & Resorts Co. Ltd. (THR), Japanese hospitality group operating “TOKYU HOTELS” chain owned by Tokyu Corporation. This signals a major step in GHA’s strategic growth in Asia and particularly into Japan’s thriving travel and tourism market.
This agreement paves the way for more than 40 hotels operated by THR in Japan to benefit from GHA DISCOVERY and its more than 34 million members globally. GHA brings together a collection of 50 independent hospitality brands with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform.
TOKYU HOTELS’ properties are located in popular destinations such as Tokyo, Osaka, Kyoto and Okinawa, offering a range of hotels from beach resorts to premium business properties. In addition to the “Tokyu Brand Hotels” that include THE CAPITOL HOTEL TOKYU, TOKYU HOTEL, TOKYU RESORT HOTEL, EXCEL HOTEL TOKYU, and TOKYU REI HOTEL, the company operates “DISTINCTIVE SELECTION” which is made up of hotel brands with unique personalities such as STREAM HOTEL and STORYLINE.
In 2025, Japan welcomed 42.7 million international visitors, with Tokyo named among the top five most visited cities globally.
Chris Hartley, CEO of GHA. “We look forward to welcoming such an authentic and well-established Japanese brand into the GHA family – it will mark a key milestone in expanding our presence in one of the most dynamic travel markets in the world.”
“As a hotel chain rooted in Shibuya - one of Tokyo’s most dynamic and attractive destinations - we are pleased to join forces with GHA to offer our guests greater benefits through GHA DISCOVERY while introducing our unique Japanese hospitality to a broader global audience in the future. Through our diverse portfolio across Japan, we aim to serve as a gateway for international travelers to gain a deeper understanding of Japan,” said Takashi Takei, President and Representative Director of THR.
