Global Hotel Alliance (GHA) has reported a robust start to 2026, delivering double-digit growth across all key performance indicators in the first quarter, driven by the continued momentum of its loyalty programme, GHA DISCOVERY. Total hotel revenues reached USD 921 million in Q1 2026, a 24% increase over Q1 2025, while total room revenue climbed to USD 738 million, up 27% year-on-year...

Global Hotel Alliance (GHA) has signed an agreement with Tokyu Hotels & Resorts Co. Ltd.(THR), Japanese hospitality group operating “TOKYU HOTELS” chain owned by Tokyu Corporation. This signals a major step in GHA’s strategic growth in Asia and particularly into Japan’s thriving travel and tourism market...

SHR will introduce SAii DISCOVERY, a new loyalty program under GHA DISCOVERY, commencing July 2025.