SOTC Travel launches two new franchise outlets in Uttar Pradesh

The new outlets in Bareilly and Noida, will offer SOTC’s integrated omnichannel model - offering a comprehensive portfolio of domestic and international holidays, group tours, personalised holidays and cruises, along with value-added services.

SOTC Travel has strengthened its presence in North India with the launch of two new franchise outlets in Bareilly and Noida, Uttar Pradesh. This strategic expansion underscores the company’s focus on deepening its regional footprint across high-potential Tier 1 & 2 markets.

The new outlets are strategically located in prominent, easily accessible areas, ensuring convenience for key residential and commercial catchments. With these additions, SOTC strengthens customer proximity and service reach, delivering seamless, end-to-end travel solutions through its integrated omnichannel platform.

Both stores will offer SOTC’s integrated omnichannel model - offering a comprehensive portfolio of domestic and international holidays, group tours, personalised holidays and cruises, along with value-added services such as travel insurance, ensuring seamless end-to-end travel experiences.

SOTC released the latest travel trends of Uttar Pradesh. The top domestic and Indian subcontinent destinations among chosen by Uttar Pradesh travellers include Kashmir, Himachal Pradesh, Uttarakhand, Kerala, Andaman and Sri Lanka. Top international destinations include Japan, South Korea, Australia, New Zealand, Singapore, Malaysia, Thailand, Philippines, Vietnam, Dubai & Abu Dhabi, South Africa, Morocco, Europe.

Strong interest in pilgrimage experiences has also been recorded including the Kailash Mansarovar Yatra, Do Dham/Char Dham Yatra and Vaishnodevi Yatra, reflecting the region’s continued affinity for spiritual travel. 

Travellers from the state are increasingly seeking experiential and bucket-list holidays such as luxury multi-destination cruises, polar expeditions to Antarctica, Northern Lights experiences across Finland, Norway and Iceland, self-drive holidays and adventure-led itineraries. Top customer segments include multi-generational families, honeymooners/couples, working professionals, millennials and GenZ

Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said “North India continues to be a key growth engine for SOTC, with strong demand emerging from both metro and Tier 2 markets. Our expansion into Bareilly and Noida reflects our strategic intent to deepen our presence in high-potential markets and bring our services closer to customers. While Bareilly represents a fast-growing market with increasing travel aspirations, Noida offers access to a mature and well-travelled customer base within the NCR region. With these new outlets, we aim to cater to diverse customer needs through our omnichannel approach, offering convenience, expertise and a wide range of holidays.”