Uttar Pradesh is sharpening its focus on tourism-led job creation as part of its broader USD 1 trillion economy vision, with the aim to increase total tourism-led employment to 5% by 2024, in a phased manner, which is currently at around 1.4%. The sector is expected to play a much larger role in employment over the next two decades. Officials say the strategy hinges on expanding tourism...

SOTC Travel has strengthened its presence in North India with the launch of two new franchise outlets in Bareilly and Noida, Uttar Pradesh. This strategic expansion underscores the company’s focus on deepening its regional footprint across high-potential Tier 1 & 2 markets. The new outlets are strategically located in prominent, easily accessible areas, ensuring convenience for key...

Sarovar Hotels has announced the opening of Golden Tulip Kukas Jaipur and Skywings Sarovar Portico Mathura, reinforcing its expansion strategy across culturally significant and high-growth leisure markets in North India. The dual launch strengthens the group’s presence in Rajasthan and Uttar Pradesh, aligning with its focus on destinations driven by leisure, spiritual tourism, weddings and MICE...

Suba Hotels Limited has reopened a completely refurbished property, Hotel GenX, at Mirzapur, Uttar Pradesh. The property had earlier deferred its operations to undertake a major overhaul...

Features 36 well-appointed rooms across four categories, thoughtfully designed to cater to diverse guest preferences.

UP ranks first in domestic tourism with more than 137 crore tourist footfall

Beyond the current pipeline, an additional 30 hotels are planned by 2026, further reinforcing Uttar Pradesh’s status as one of India’s fastest-growing hospitality markets.

Features 42 well-appointed rooms. The rooms are modern, sleek, and equipped with all essential facilities.

In 2024, Meerut recorded 37.78 lakh visitors, while between January and June 2025, the number reached 10.6 lakh, reflecting the growing interest in religious and cultural tourism in the region.

“This initiative is aligned with the state’s broader goal of achieving a one trillion dollar economy,” said Jaiveer Singh, Tourism and Culture Minister.