SOTC Travel has strengthened its presence in North India with the launch of two new franchise outlets in Bareilly and Noida, Uttar Pradesh. This strategic expansion underscores the company’s focus on deepening its regional footprint across high-potential Tier 1 & 2 markets. The new outlets are strategically located in prominent, easily accessible areas, ensuring convenience for key...

As Indian travellers have started to spend more, travel more often, and demand experience-first trips, the very meaning of luxury is being reshaped, which is less about opulence, more about value and access. SATTE this year, brought a provocative question to the limelight: can luxury truly be affordable, or is the industry redefining aspiration for a wider market?

SOTC Travel has inaugurated its new outlet in South Bopal, Ahmedabad, expanding its network to 16 strategically located outlets across Gujarat. Ahmedabad continues to rank among Gujarat’s key source markets, driven by strong demand for premium, experiential and international travel. Recognising this growing opportunity, SOTC has strengthened its presence in the city with its South Bopal outlet...

The outlet is designed to meet the needs of both leisure and business travellers