S Hotels and Resorts partners with Global Hotel Alliance

SHR will introduce SAii  DISCOVERY , a new loyalty program under GHA DISCOVERY, commencing July 2025. 

S Hotels and Resorts PCL, hospitality company under Singha Estate PCL, announces its partnership with Global Hotel Alliance (GHA) to join a curated collection of independent hospitality brands through GHA DISCOVERY, a multi-brand loyalty programme powered by a shared technology platform. 

Starting from July 2025 onwards, SHR will introduce SAii  DISCOVERY , its new loyalty programme within the global GHA DISCOVERY programme. Guests staying at SAii Laguna Phuket, SAii Phi Phi Island Village, SAii Koh Samui Villas and  Santiburi Koh Samui  will enjoy exclusive member benefits, rewards, and personalised experiences. These include instant savings, room upgrades, early check-in, late check-out, and curated Local Experiences that connect travellers with the culture of each destination.

“From increased direct bookings and revenue to data-driven insights into guest preferences, the team is gaining invaluable advantages while benefiting from GHA’s powerful marketing and CRM initiatives, GHA DISCOVERY drives loyalty beyond traditional boundaries, connecting properties to a global network of like-minded independent hotels and iconic brands.” said Michael Marshall, the CEO of S Hotels & Resorts.

He continued, “For our valued guests, the partnership offers exclusive member rates, early check-in, late check-out and complimentary room upgrades. With DISCOVERY Dollars (D$), they can earn and spend rewards on their next stay including rooms, experiences, dining and wellness at their convenience, choosing from 850 hotels in 100 countries – all under one seamless loyalty umbrella. The GHA DISCOVERY app further enhances ease and convenience in managing travel experiences.”

“The stunning SAii and Santiburi properties, located in some of Thailand’s most sought-after destinations, are a perfect complement to our alliance. We’re excited to connect these unique resorts with our 30 million GHA DISCOVERY members who value authentic, responsible travel experiences. This partnership not only enriches our global collection but also reflects our shared commitment to sustainability and culturally immersive hospitality”, said Chris Hartley, CEO of Global Hotel Alliance.