India’s tourism potential is widely acknowledged, yet its global performance tells a different story. Industry gathers for a candid discussion at SATTE 2026 spotlighting why the Brand India needs more than just the nostalgia. Full report here:

With 2,200 exhibitors, over 40,000 industry professionals, 200 international buyers, notable participation from states, international boards, tech companies, hotels & more, SATTE 2026 turned Yashobhoomi yet again into the epicentre of the global travel trade. Buoyed by a great industry response, SATTE also announced the next edition from January 19–21, 2027.

The forum, organised in New Delhi, featured in-depth discussions that helped states and the industry stakeholders understand global best practices and re-examine their own strategies with a fresh, forward-looking perspective.