As Indian travellers have started to spend more, travel more often, and demand experience-first trips, the very meaning of luxury is being reshaped, which is less about opulence, more about value and access. SATTE this year, brought a provocative question to the limelight: can luxury truly be affordable, or is the industry redefining aspiration for a wider market?

What was once positioned as a future-facing innovation is now deeply embedded in the industry’s operating core, influencing everything from when and where people travel to how companies’ price, personalise and service journeys at scale. At SATTE 2026, this shift came into sharp focus, with industry leaders underscoring that AI is not just enhancing decision-making, it is fundamentally rewiring it.

At the opening of SATTE, South Asia’s largest travel trade exhibition, One Above announced a strategic venture investment from Cosmic Group, marking a major step in its global expansion journey. The partnership is specifically designed to strengthens One Above’s on-ground operations and technology. The primary focus of the investment is the rapid expansion of DMC Bazaar, a platform integral...

SATTE, India & South Asia’s leading travel and tourism exhibition, has officially set the stage for its 33rd edition with a curtain raiser event in Tivoli Garden Resort Hotel, New Delhi, signalling strong momentum ahead of SATTE 2026, scheduled to be held from February 25–27, 2026 at Yashobhoomi...

Following Ahmedabad, SATTE Connect will move to Chennai on November 19-20, 2025, at Radisson, and then conclude with the Kolkata edition on November 21–22, 2025 at The Park.