The Saudi Tourism Authority (STA) hosted ‘Beyond the Shore: Saudi’, an exclusive, experience-led yacht-sailing event in Mumbai on January 30. The initiative was designed to elevate the position of Saudi Arabia’s pristine Saudi Red Sea coast and position it as a compelling, year-round destination for Indian travellers. The event brought together around 40 key trade partners, media...

Just weeks before Saudi Arabia throws open the doors to Qiddiya City, the Kingdom’s most awaited “city built to play”, the buzz among travellers is spreading like wildfire, igniting a growing curiosity to explore Saudi. Nowhere is this shift more visible than in India, Saudi’s fastest-growing source market. Meshaal Qureshi, Senior Director – Trade Markets (India & Subcontinent), STA, shares more.

Organised simultaneously across Delhi, Mumbai, Bengaluru, Hyderabad and Ahmedabad from November 21–23, this event marks one of STA’s largest and most ambitious destination activations in India. Notably, Saudi’s tourism sector continues to accelerate, backed by ongoing investments, infrastructure expansion and a growing portfolio of global events.

The presentation showcased Saudi’s Golden Triangle including Riyadh, Jeddah, and AlUla, as key destinations for Indian travellers. Beyond the Golden Triangle, travel professionals were introduced to Saudi’s emerging gems such as Taif, Aseer, and Al-Baha. The event took place at The Taj Mahal, Lucknow.