What was once positioned as a future-facing innovation is now deeply embedded in the industry’s operating core, influencing everything from when and where people travel to how companies’ price, personalise and service journeys at scale. At SATTE 2026, this shift came into sharp focus, with industry leaders underscoring that AI is not just enhancing decision-making, it is fundamentally rewiring it.

Visa has partnered with TBO.COM to provide Visa cardholders exclusive access to a global network of hotels at competitive rates, complemented by exclusive benefits designed to enhance stay for both business and leisure. TBO has developed dedicated portal (www.journeycollection.travel), a white-label solution created in partnership with Visa. Through the platform, Visa cardholders...

The presentation showcased Saudi’s Golden Triangle including Riyadh, Jeddah, and AlUla, as key destinations for Indian travellers. Beyond the Golden Triangle, travel professionals were introduced to Saudi’s emerging gems such as Taif, Aseer, and Al-Baha. The event took place at The Taj Mahal, Lucknow.

Monthly Transacting Buyers reached 30,662, up 8% YoY, driven by a 23.6% YoY increase in International MTBs while the Indian base remained steady at high engagement levels. During the quarter, TBO also announced the agreement to acquire 100% equity stake in Classic Vacations for USD 125Mn. The acquisition was completed on October 1, 2025.

(A listicle on Saudi’s most enthralling adventure experiences by TBO Academy)

With an estimated total purchase of up to USD 125 millions of this leading U.S. luxury travel wholesaler, TBO is expected to elevate its premium outbound travel market services across the global stage.

Besides them, the world’s biggest names in Travel & Tourism set to take to converge in the Eternal City from September 28 to 30, 2025. The event will set the stage for high-impact debates and bold commitments on the issues defining Travel & Tourism.