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MakeMyTrip launches GenAI Trip Planning Assistant

MakeMyTrip launches GenAI Trip Planning Assistant

MakeMyTrip announced the launch of GenAI-enabled Trip Planning Assistant, that aims to assist users at every stage of travel planning, from discovery to fulfilment, and beyond. The new GenAI Trip Planning Assistant is an upgrade to the existing AI agent, Myra, enabling travellers to interact via voice and text.

Jordan launches new brand film for India market

Jordan launches new brand film for India market

Highlighting five core pillars, namely, leisure, luxury, history, gastronomy and adventure. The narrative aims to present Jordan as a multidimensional destination that appeals to both the heart and the intellect. The narrative is brought to life through the journey of three Indian travellers: Jahanvi Jain and Anmol Yadav, and Abhijit Singh, who embark on a trip across Jordan.

jüSTa Hotels & Resorts to debut in Uttar Pradesh

jüSTa Hotels & Resorts to debut in Uttar Pradesh

jüSTa Hotels & Resorts, operated by Onora Hospitality Pvt. Ltd., is set to unveil its newest hotel, jüSTa Kashi Parampara, in August 2025. This will be the brand’s first venture in the state of Uttar Pradesh and its 26th hotel in the country. jüSTa Kashi Parampara is housed in an 80-year-old ancestral home, which has been transformed into a hotel for the first time.