Both States to promote sustainable tourism, celebrate rich cultural roots, and strengthen domestic travel networks

Uttar Pradesh is rapidly climbing the ladder to become one of the most sought-after tourist destinations in India. In 2024, the state welcomed 22.7 lakh foreign tourists and recorded an all-time high of 65 crore total visitors. With tourist-friendly policies, consistent visibility, and proactive engagement activities throughout the year, Uttar Pradesh has carved its niche in the cultural and spi..

The festival featured vibrant cultural performances, including a war dance by the Sumi Students, Delhi, musical acts, and textile and jewellery showcases by artists and brands from Nagaland.

The State welcomes the new tourism season 2025–26. In his recent address, Minister for Tourism, Rohan A. Khaunte, said that Goa has witnessed an overall growth of 6.23% in tourist arrivals from January to September 2025 compared to the same period last year.

Kerala Tourism has unveiled a set of experiential products tailored to meet the demands of the domestic and international travellers as the festival and winter holiday seasons kick in. The state has come up with a slew of riveting experiences, including new locales, side-by-side the time-honoured backwaters, beaches and hill stations.

EaseMyTrip will operate and manage pilgrimage tours for over two lakh pilgrims from all constituencies of Bathinda to Amritsar over the next 12 months.

Another MoU with Mahatma Gandhi University is in the final stages, paving the way for specialised programmes in Heritage Interpretation, Museum Management, Art & Community-Oriented Tourism, and Sustainability & Heritage Studies

Besides the smart move towards regenerative tourism, Kedar Naik, Director of Tourism, Goa shared that the domestic travellers remain the backbone of Goa’s tourism economy, and the state is strategically building new reasons for repeat visits. To further tap new international source markets, Goa is actively introducing direct flights from Russia, Poland, Kazakhstan, and the Middle East.

The festival aims to provide Delhi residents with a glimpse of the vibrant Hornbill experience.

Courtesy of initiatives like the recently held KTM Wedding & MICE Conclave, the state is strategically positioning itself to attract high-spending, low-footprint travellers through targeted campaigns, capacity building, and international collaborations. Sikha Surendran, IAS, Managing Director, Kerala Tourism Development Corporation (KTDC) shares more details with T3.