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Enough of being the stage, when India should be the story

Enough of being the stage, when India should be the story

In 2023, India recorded 9.52 million FTAs, bouncing back to 87% of its pre-pandemic levels, a robust 47.89% increase over 2022. Projections from PATA placed India on a trajectory to receive 13.34 million inbound tourists by 2024, a 22% jump over 2019. Yet in the first half of 2024, Ministry of Tourism reported that India attracted 4.7 million foreign visitors, still lagging the 5.3 million...