Whether it’s an airline opening new skies for India, a hotel extending trust through ethical practices, or a chauffeur upholding a service, tourism’s success depends on collective accountability. For India to rise as a global tourism force, its stakeholders must act as one orchestra, tuned to a common rhythm of an important thing called ‘trust’.

Brand India, once synonymous with the iconic "Incredible India" campaign, has somewhere lost its voice in a marketplace that no longer responds to traditional tourism marketing. As promotional budgets continue to shrink and visibility on global platforms blurs, India needs to transform its approach or risk becoming invisible in the world's most competitive tourism landscape.

The next edition of IATO Convention (2026) to be hosted in Vishakhapatnam, Andhra Pradesh.

The convention will take place from August 22 to 25 at Swosti Premium Beach Resorts. Sanjay Razdan - Vice President will be the Chairman of the Convention along with Viney Tyagi, Hony. Joint Secretary and Gagan Sarangi - Chairman, IATO Odisha Chapter as the Co-Chairmen.