As Indian travellers have started to spend more, travel more often, and demand experience-first trips, the very meaning of luxury is being reshaped, which is less about opulence, more about value and access. SATTE this year, brought a provocative question to the limelight: can luxury truly be affordable, or is the industry redefining aspiration for a wider market?

What was once positioned as a future-facing innovation is now deeply embedded in the industry’s operating core, influencing everything from when and where people travel to how companies’ price, personalise and service journeys at scale. At SATTE 2026, this shift came into sharp focus, with industry leaders underscoring that AI is not just enhancing decision-making, it is fundamentally rewiring it.

India’s tourism potential is widely acknowledged, yet its global performance tells a different story. Industry gathers for a candid discussion at SATTE 2026 spotlighting why the Brand India needs more than just the nostalgia. Full report here:

As travellers move across the country, they encounter countless variations of the same dish—each shaped by local ingredients, traditions and techniques. Today, food is no longer viewed merely as sustenance; it has evolved into a powerful travel motivator. Increasingly, travellers are willing to journey long distances and spend significantly more to experience authentic and distinctive culinary...

With 2,200 exhibitors, over 40,000 industry professionals, 200 international buyers, notable participation from states, international boards, tech companies, hotels & more, SATTE 2026 turned Yashobhoomi yet again into the epicentre of the global travel trade. Buoyed by a great industry response, SATTE also announced the next edition from January 19–21, 2027.

Following Ahmedabad, SATTE Connect will move to Chennai on November 19-20, 2025, at Radisson, and then conclude with the Kolkata edition on November 21–22, 2025 at The Park.