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IATO UP Chapter concludes AI workshop in Varanasi

IATO UP Chapter concludes AI workshop in Varanasi

The Indian Association of Tour Operators (IATO) Uttar Pradesh Chapter successfully organised a day-long AI Workshop on March 30 at the Banaras Hindu University (BHU) in Varanasi. Attended by 50 members, the session aimed to equip the travel trade with the tools to become “AI Ready.” The workshop was inaugurated by Prof. Sushma Ghildyal (Dean, Faculty of Arts, BHU) and Pawas Prasoon...

Tactical reset in travelling patterns, not a slowdown: Travel agents offer a ground reality check

Tactical reset in travelling patterns, not a slowdown: Travel agents offer a ground reality check

Airfares up 60%, bookings down by nearly a third, and revenues hit by up to an average 20%: India’s outbound travel market has gone under strain as West Asia’s airspace had shut down key corridors. Yet demand endures, redirecting sharply towards short-haul Asian destinations and domestic travel, reshaping how, not whether Indians travel. T3 spoke to the agents to dig in deeper, an exclusive report

IATO concludes its tri-city European roadshow, Namaste India Showcase

IATO concludes its tri-city European roadshow, Namaste India Showcase

Indian Association of Tour Operators (IATO) concluded its first-ever international roadshow, IATO Namaste India Showcase March 6-11, 2026, to directly engage with global travel markets. The multi-city European roadshow successfully concluded its engagements across Frankfurt, Paris, and Amsterdam, strengthening tourism ties and fostering meaningful dialogue between Indian tourism stakeholders...

Revitalising “Brand India”

Revitalising “Brand India”

Brand India, once synonymous with the iconic "Incredible India" campaign, has somewhere lost its voice in a marketplace that no longer responds to traditional tourism marketing. As promotional budgets continue to shrink and visibility on global platforms blurs, India needs to transform its approach or risk becoming invisible in the world's most competitive tourism landscape.